Even if the same people are being targeted, it will give them a sense of the event’s momentum and importance, while helping to reinforce your message. If you’ve noticed that a few of your targeted attendees, or some of those pre-registered leads, have still not bought a ticket, why not give them a call? Write a blog post and newsletter outlining the 10 benefits of attending. Intrigued? This adds a lot of credibility to your event and helps to build loyalty. All Rights Reserved. Summary of post-event report 2. The Complete 52 Week Event Communication Plan, a separate post and template for this phase, How to Create a Proactive Communication Plan, From On-Sale to Sold Out: Marketing and Promotion for Events, Save the date (once you’ve confirmed it), Keynote speaker / headline act confirmed (or any other major component to your programme), The sponsors, exhibitors and other event supporters, Announce the end of the ‘normal’ early bird, Tell people where to stay; and what to do while in town if you’re expecting a lot of out-of-town visitors. It is a way of capturing the key achievements and learnings while they are still fresh in your mind. © 2021 Eventbrite. You can find her sampling beer, stuffing her face with cookies, and checking out local comedy shows. Block time on your calendar so it happens. First, let’s deal with the structure. Along with your text about what you found most useful about the event, include photos and video or audio recordings, preferably embedded in the post. You may also like summary examples. This is your mission statement. Most catchy, attention-grabbing corporate meeting invitations have some things in common. ), because you shouldn’t ignore the value-led content in favour of exclusively sales-led content. Use simple wording to express gratitude towards them. Yet, your follow-up email is one of the most important you’ll ever send. You will build loyalty and ultimately help ensure long-term growth and success of your event program. Review our leadership infographic templates or templates to help marketing teams to go remote for more ideas.. Use a crisis communication plan to keep outside stakeholders informed. (To get the most out of your paid digital marketing, check out this beginner’s guide). It’s good for all this activity to hit more or less at the same time. If you’re new to Eventbrite, now would be a good time to check out these help centre articles: While it can be hard to pick up national press, it’s still worthwhile issuing a press release and sending it out through as many free distribution channels as possible. If your event was educational in any way, for example a conference, then the 4th week is a great time to release a post-event report detailing the key trends and findings from the event. Ask follow up questions about the most important aspects of the event, like the keynote speaker. Pre-Event Marketing Use these simple marketing tactics to get the word out about your event: Email: Use email to announce event details and invite recipients to join you 1. And they’re essentially marketing and sales plans. Don’t ask long, complex questions. Due to the editing process, it will often be hard to get your videos out much sooner than this without paying a premium. While there are a million and one things you can add to your onsite event communication plan, I would focus on 3 in particular: Key timings so everyone knows what’s going on and where they need to be. Attendee conversation amplification is a great way to keep your finger on the pulse and share the best communications happening amongst your attendees. Now is the time to play one of your strongest cards in your event communication plan if it’s a business event where networking will inevitably important: Who you’ll meet. post-event marketing plan will help you make the most of your event. Now is the time to ask your partners for their support. Conducting a post event evaluation is a must after every event. If you’re not sure why it’s important to have a mission statement or explain “why” you are organising an event, take a few minutes to watch this video from Simon Sinek (you won’t regret it!). Event highlights are your curated parts of the event that you want to make sure everyone sees, whether they’re at the event or not, so your attendees don’t miss out and non-attendees start to get a real sense of FOMO. After an event, it’s time to send the post-event email to attendees and non-attendees, communicate new leads with the sales department and note any changes that need to be made next year. With your event now ready for prime time, get your first major email blast out to your potential attendees, including those who pre-registered. The event is at its hottest when it’s first launched and all the details are fresh and new. Announce a super early bird rate to get pre-event bookings in, even if nothing else is confirmed other than the date, venue and maybe your headline act / keynote speaker. Blogging on your site is important, but you need to reach new audiences beyond your website visitors find new attendees. You may get some local, trade, or niche press pick-up (not to mention blogs and other personal authority sites). This is a frequently missed opportunity. Exclusive sponsor offers: Everyone loves a bargain, and many valuable businesses have been built off this simple idea. Event partnerships can be crucial to your event’s success, so you need to start reaching out to potential collaborators, complementary brands, and media partners early — way before your event has officially launched. If there is any networking involved, then it’s a great idea to use the concept of “social proof” at this stage. , event description, and a simple Google search for ‘How to build an event community’ reveals 500,000,000. Promote your next event the toughest stages of event marketing strategy is all about raising awareness of your event strategy... Detailed programme is announced leadership that others will be sure to follow these can be a 1-to-10 asking. 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